Winning Customers:

Differentiation Strategy

Effective Advertising

A powerful way to differentiate your products and services

By Vadim Kotelnikov, Founder, Ten3 BUSINESS e-COACH – Innovation Unlimited, 1000ventures.com

"Advertising is an expensive way for one person talk to another." – Tim Bell

 

Advertising Checklist1

  1. Have you determined the most cost-effective advertising media for your business?

  2. Do you budget annual sums or a percentage of sales for advertising?

  3. What increase in sales do you expect to achieve for every extra dollar spent on advertising?

  4. What is your average cost per sales lead from advertising?

  5. Is direct mail, telemarketing, affiliate marketing, or your web site effective in securing new customers for you?

 

 Discover much more!

Winning Customers

Make Your Competition Irrelevant

Advertising Slogans

Emotional Marketing

Effective Selling

Internet Marketing

Entrepreneurial Creativity

Marketing and Selling Quotes

Retaining Customers

Customers Will Usually Come Back If...

Customers for Life

  Ten3 Mini-Courses   Presentation:    View    Download

Winning Customers (100 slides)

  Fun4Biz

Advertising Slogans

Why Advertising?

Advertising, frequently known as above the line expenditure, and promotion is a powerful way to differentiate your products and services. Doing business without advertising, it has been said, "is like winking at a person in the dark. You know what you are doing, but no one else does!"1

Using Industry Publications

If your industry field is new, try to convince an industry publication to survey it, or order an article about it and your company's leadership position in this field. "Roughly six times as many people read the average article as the average advertisement. Editors communicate better than ad men," said advertising legend David Ogilvy about the power of the press.2

 

 Discover much more in the  FULL VERSION of e-Coach

Differentiation Strategies...

Effective Positioning...

Effective Advertising Slogans...

Harnessing the Power of Psychology...

Differentiating With Different Types of People...

Cultural Intelligence...

Using the Right Colors...

 

 

 

 

 

Bibliography:

  1. "The Business Enterprise Handbook", Collin Barrow, Robert Brown, Liz Clarke

  2. "Differentiate or Die", Jack Trout with Steve Rivkin

  3. "Contextual Advertising: Scratching the Surface of Behavioral Marketing", Scott Eagle, Claria Corpoation

  4. "Creating Winning and Retaining Customers," Vadim Kotelnikov

  5. "Effective Selling," Vadim Kotelnikov