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Advertising Slogans How To Advertise Effectively in New Era of Hypercompetition |
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By Vadim Kotelnikov, Founder, Ten3 BUSINESS e-COACH – Innovation Unlimited!, 1000ventures.com
"Advertising is 85% confusion and 15% commission." – Fred Allen
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The Battle of Perceptions Marketing is a battle of perception, not product, and so the mind takes preference over the marketplace. All truth is relative - people believe what they want to believe. What people perceive to be true that is the truth. The task of marketers is to establish or change consumer perceptions, because if they don't they will not win the battle... More
Unique Selling Proposition (USP) A unique selling proposition (USP) defines your competitive advantage. Your must identify what makes you different from your competitors and emphasize these advantages in your marketing. USP should make a proposition, be strong and unique... More Positioning Hypercompetition is a key feature of a new economy. In our overcommunicated society, positioning is a new approach to communication, advertising and marketing. Positioning is about how you differentiate your product or service in the mind of your prospect... More Harnessing the Power of Psychology You don't need a degree in psychology to compete successfully in the marketplace, but you do need some way to figure out the different styles of interaction different people prefer to use. People tend to lead their decision-making process decisions with one of the four functions: intuition, thinking, feeling, and sensing. Vividly differentiated differences that are anchored to a product and engage the above functions can enhance memory of your current and prospective customers...More The Art of Innovation: 9 Truths By: Guy Kawasaki
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