Sustainable Growth:

Opportunity Approach

Discovering Opportunities

The Heart of the Opportunity-driven Business Development

By Vadim Kotelnikov, Inventor & Founder, Ten3 BUSINESS e-COACH – Innovation Unlimited,

"Do not go where the path may lead, go instead where there is no path and leave a trail."  

Ralph Waldo Emerson

Entrepreneurial Leadership (Ten3 Mini-course)


Creating Competitive Disruption: 7 Strategies

  • Find opportunities through understanding trends of change... More

5 Things You Should Know To Win

Source: "The Art of War" by Sun Tzu

You must know five things to win:

  • Victory comes from finding opportunities in problems... More

"Why?" and "What If?" Questions

Key Drivers in Creating Market Opportunities

The Tao of Discovering Opportunities

  1. YIN (passive, accepting side). Learning: acquiring explicit and tacit knowledge and developing intuition skills through immersion in an industry, a subject, or an area of expertise, or observing people, and opening up to incidental discoveries

  2. YANG (active, aggressive side). Experimenting:  thinking outside the box; prototyping, and test marketing

DISCOVERING OPPORTUNITIES - How To Discover Business OpportunitiesSix Thinking HatsSearching for Opportunties

Incremental vs. Radical Innovation Projects




Idea Generation & Opportunity Recognition

Occur at the front end; critical events are largely anticipated

Occur sporadically throughout the life cycle, often in response to discontinuities in the project trajectory

... More

Discovering Opportunities

Three Tasks

  1. Search: Search for opportunity ideas by scanning the external business environment as well as internal resources and capabilities

  2. Portfolio Development: Develop a portfolio of implementable opportunities

  3. Selection: Evaluate and select opportunities for implementation experimentation

Developing The Fast-Paced Flexible Culture

By: Michael Dell

  • Facilitate Personal Growth. Cultivate commitment to personal growth. Success isn't static – and your culture shouldn't be either. Pay attention to what your best people are achieving, and build an infrastructure that rewards mastery. The best way to keep the most talented people is to allow their jobs to change with them. Sometimes, reducing their responsibilities will give them the space to tackle new opportunities and to expand – and your business will expand too... More

The Three Rules of Work

By Albert Einstein

  1. Out of clutter find simplicity

  2. From discord find harmony

  3. In the middle of difficulty lies opportunity

 Discover much more!

4 Questions To Ask Yourself

"Why? What If?" Questions

Smart Corporate Leader

Smart Business Architect

Develop a Clear Vision

Strategies for Leading Breakthroughs

Sustainable Growth Strategies

High-growth Business Development Roadmap

Look at Your Company from Outside In As Well As Inside Out

Enterprise Strategies

SWOT Analysis: Questions To Answer

Competitive Strategies

Sustainable Competitive Advantage

3 Strategies of Market Leaders

Creating Competitive Disruption: 7 Strategies

7-Part Competitive Strategy of Microsoft

Winning Organization

Guiding Principles To Liberate Employees from the Fear of Trying New Things


The Art of Innovation: 9 Truths

Systemic Innovation

7 Dimensions of Strategic Innovation

Trend Spotting Tips

10 Brainstorming Rules

Turning Failures To Opportunities

  Ten3 Mini-Courses   Presentation:    View    Download

25 Lessons from Jack Welch

3 Strategies of Market Leaders

Strategic Management

Systemic Innovation

Entrepreneurial Leadership

Entrepreneurial Leadership (Ten3 Mini-course)

  Fun4Biz  Entrepreneurial Creativity Contests

Turning Problems To Opportunities

"Why? What If" Questions

Top 10 Essential Requirements To Be A Great Strategic Thinker

Essential Element #4: You must have an extremely high level of awareness of what is happening around you and be open to absorbing all that you can. In any business, there are clues, often subtle, both internal and external to help guide future direction and to identify opportunities. Great strategic thinkers take all of this in and then they set aside time to think about all the experience and information to guide them in the planning and working on the issues, challenges and opportunities that lie ahead... More



Opportunity discovery is at the heart of the opportunity approach to business development. This needs to be a natural element in your company's range of activities.

Honing Your Competitive Edge

Discovering and taking advantage of opportunities that others don't see is a key to developing and honing your competitive edge, no matter what industry you're in or what your role is. Seeing and seizing opportunities are skills that can be applied universally, if you have the curiosity, commitment, and a framework.3

Optimistic Thinking

Changing your perspective is the key to finding success in seeming failure. "Optimistic thinking has sometimes gotten a bad rap as being unrealistic, but research has found that we can indeed live happier, healthier, and more successful lives if we can learn to discover opportunities in problems."3 Due to optimistic positive thinking, problems will become merely challenging opportunities that you can turn to your advantage. They provide opportunities for personal growth and can stimulate your creativity for finding better ways to live.

SWOT Questions

  • What trends do you see in your industry?

  • What trends do you foresee?... More

Learning Opportunities

A major American enterprise with a diverse group of huge businesses, GE is steeped in a learning culture and it is this fact that makes GE a unique company. As Jack Welch puts it: "What sets GE apart is a culture that uses diversity as a limitless source of learning opportunities, a storehouse of ideas whose breadth and richness is unmatched in world business. At the heart of this culture is an understanding that an organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive business advantage."

Turning Failures To Opportunities: 3 Steps

1. Get rid of all negative emotions – and lean: There is no failure, only feedback!... More

Experimentation: The Key to Discovery

Experimentation means trying something new and unproven – and acknowledging that you cannot reliably predict the outcome.


Discovering what works requires that you understand the casual links between inputs and outputs. When it comes to searching for cause-effect relationships, perhaps the most suitable model that emerges is the method of experimentation that allows the most efficient scientific progress, the scientific method as a model for discovery.1... More

 Case in Point broke the rules of the book business by using the Internet rather than conventional distribution channels. The company was founded by Jeff Bezos, a computer science and electrical engineering graduate from Princeton University.  Bezos had moved to Seattle after resigning as a Senior Vice-President at D.E.Shaw, a Wall Street investment bank. He didn’t know much about the Internet. But he came across a statistic that the Internet was growing at 2300%, which convinced him that it was a large growth opportunity. Not knowing much more, he plunged into the world of e-commerce with no prior retailing experience.

The Art of Innovation: 9 Truths

By: Guy Kawasaki

  • “Let a hundred flowers blossom.” I stole this from Chairman Mao. Innovators need to be flexible about how people use their products. Avon created Skin So Soft to soften skin, but when parents used it as an insect repellant, Avon went with the flow. Apple thought it created a spreadsheet/database/wordprocessing computer; but, come to find out, customers used it as a desktop publishing machine. The lesson is: Don't be proud. Let a hundred flowers blossom... More

 Case in Point   Dell Computer Corporation

"Our success is due, in part, to not just an ability but a willingness to look at things differently," writes Michael Dell3, the Founder & CEO of Dell Computer Corporation. "I believe opportunity is part instinct and part immersion - in an industry, a subject, or an area of expertise. Dell is proof that people can learn to reorganize and take advantage of opportunities that others are convinced don't exist. You don't have to be a genius, or a visionary, or even a college graduate to think unconventionally. You just need a framework and a dream."

Entrepreneurial Leadership (Ten3 Mini-course)

Happiness – It's All in Our Own Hands

When you encounter a problem, try to look for the good points. Everything has at least one good point. Even sickness has its positive side. You get some extra rest or have more time to spend with your family or you use the period of recuperation as an opportunity to turn to dharma... More


 Discover much more in the FULL VERSION of e-Coach

Success Factors...


Turning Failed Projects Into New Opportunities...

Turning Risks Into Opportunities...

Turning Failures Into Opportunities...

Turning Knowledge into Opportunities...

Take a Different View...

Effective Questioning...


Main Ways...

Six Activities...

Three Questions You Should Ask Constantly...

Creative Problem Solving Techniques...

Stepping Out Of Your Shoes...

Observe Disruptive People...

Creative Leadership...

Discovering Opportunities...

Evaluating Opportunities: Selected Techniques...

Prototyping – Encouraging Accidental Discoveries...

Competitive Innovation...

Technology Intelligence...

Cross-Pollinate Your Ideas with Others...

Asking Searching Questions...

 Case in Point  Town & Country Grill...




  1. Changing Strategic Direction, Peter Skat-Rørdam

  2. Relentless Growth, Christopher Meyer

  3. Direct from Dell, Michael Dell with Catherine Fredman

  4. Modern Management i>

    "SMART Business Architect," Vadim Kotelnikov

  5. "New Business Models,: Vadim Kotelnikov

  6. "Strategies of Market Leaders," Vadim Kotelnikov