The Covid pandemic has paralysed a lot of people world-wide due to lockdown restrictions that were introduced in many countries across the globe. People now resort to home entertainment but research has shown that people prefer entertainment outside their homes. Traditional movie houses have become ‘white elephants’ with little to no audience in this pandemic challenged world.
The fact remains that people are social beings. The opportunity is to establish drive inns which will enable people to watch movies from the comfort of their cars. The drive inn will have designated parking lots which are equipped with good sound speakers for each vehicle. Each person stays in their own vehicle and watches the movie from there. This will enable people to keep social distance and at the same time be entertained as desired.
People are able to get entertainment in a safe environment
People leave their homes for refreshment
Specific revenue streams:
1. High brand equity of the first mover and early adopters
2. Sale of video, sound and lighting equipment to drive inns