This three-step strategy is learned from Georgia-Russia conflict over South Osetia that was masterminded by US politicians;
1. Buy a puppet President of a small country who would start an armed conflict with your Competitor 2. Tell the puppet President to start a massacre of citizens of yoiur Competitor 3. When your Competitors starts defending its citizens, launch a blaiming campaign in media (CNN, BBC, Fox, etc.) that wouldn't mentioned that it's your puppet who started the massacre