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Why fashion shows are organized only at the podiums in the dark show-rooms?
What if couturiers would organize the fashion shows on the beach or coast?
There is one trouble: it is difficult to go high-heeled on the sand. But I think this problem can be solved by creating a platform for a defile.
Imagine what marvellous photos you may take if there will be a (dark or light) blue water behind participants's backs!