Managing Innovation:

Managing Ideas

Managing Creativity in Your Business Environment

Demystifying the Creative Process and Encouraging Disciplined Creativity

By Vadim Kotelnikov, Inventor, Author, and Founder, Ten3 BUSINESS e-COACH – Innovation Unlimited,

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"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep."  

– Scott Adams 

Creativity Management: INSPIRING CORPORATE CULTURE (Ten3 Mini-course)


Transform Your Business into an Innovative and Creative Culture

  • Idea Procurement and Implementation. In order to flourish your firm's culture must encourage and nurture ideas rather than kill them. If an employee has a great idea and has it quickly squashed and mocked by their superiors they tend to stop sharing their thoughts in fear of more rejection and humiliation... More

New Product Development (NPD)

Shift To New Approaches: 7 Reasons

  • Shift from knowledge economy to creativity economy. In today’s era of hypercompetition companies must be very creative to differentiate from the competition in the eyes of their customers. Companies need to learn how to manage creativity effectively. They also need very creative employees... More

12 Effective Leadership Roles

  • Empower people; delegate authority; be open to ideas; have faith in the creativity of others... More

Inspirational Leadership: 10 Roles

  • Encourage entrepreneurial creativity and experimentation... More

5 Strategies for Creating a Culture for Innovation

Creating a Sustainable Culture of Innovation

An 8-Step Process

  • Tend New Growth: Establish well-placed “innovation spaces” to encourage creative thinking, collaboration, and cross-functional brainstorming... More

5 Strategies for Creating a Culture of Questioning

Developing The Fast-Paced Flexible Culture

By: Michael Dell

  • Facilitate Personal Growth. Cultivate commitment to personal growth. Success isn't static – and your culture shouldn't be either. Pay attention to what your best people are achieving, and build an infrastructure that rewards mastery. The best way to keep the most talented people is to allow their jobs to change with them. Sometimes, reducing their responsibilities will give them the space to tackle new opportunities and to expand – and your business will expand too... More

The Jazz of Innovation

11 Practice Tips

Creativity Management: Loose-Tight Leadership

Keeping Eyes Open for Inspiration


  • Keep close to the action – inspiration often comes from seeing, hearing, feeling – being there. Sensory immersion is a powerful source of innovation... More



New Product Development by Cross-functional Teams

Recommendations to Top Executives4

  • Invite outsiders. Sprinkle the group with some outsiders so as to lower the social cohesion that can inhibit creativity... More

Harnessing the Power of Diversity Creativity Ten3 Business e-Coach: why, what, and how Russian Innovators: Strengths and Weaknesses Creativity Index for 10 countries: Russia, Sweden, USA, Finland, Denmark, Germany, UK, France, Spain, Portugal

 Discover much more!


10 Brainstorming Rules

Entrepreneurial Creativity

6 Powerful Inventive Thinking Techniques

The Jazz of Innovation

11 Practicing Tips

The JAZZ of INNOVATION (Ten3 Mini-course)

Innovation-friendly Organization

9 Signs of a Losing Organization

Balanced Organization: 5 Basic Elements

Keep Eyes Open for Inspiration

How To Lead Creative People

Liberate Employees from the Fear of Trying New Things

Google: 10 Golden Rules

10 Ways To Murder Creativity

Creating a Culture for Innovation

29 Obstacles To Innovation

5 Strategies for Creating a Culture for Innovation

5 Strategies for Creating a Culture of Questioning

Strategies for Building a Growth Culture

Developing the Fast-paced Flexible Culture

How To Transform Your Business Into an Innovative and Creative Culture

Humorous Business Plans

How To Succeed In Innovation

Inspirational Business Plans

Successful Innovation

Smart Corporate Leader

12 Breakthrough Ideas for the New Economy

Inspirational Leadership: 10 Roles

Systemic Innovation

Innovation Management Policies for Large Corporations

3 Strategies of Market Leaders

Strategies for Leading Breakthroughs

  Ten3 Mini-Courses   Presentation:    View    Download

The Jazz of Innovation  (80 slides)

SMART Innovation  (125 slides)   ► Demo

Inspiring Culture  (60 slides)

Entrepreneurial Creativity  (75 slides)

Managing Radical Innovation  (100 slides)

3 Strategies of Market Leaders  (125 slides)

Creativity Management: INSPIRING CORPORATE CULTURE (Ten3 Mini-course)


Inspirational Business Plan: Successful Innovation

Market Analysis: "Creativity methods provide senior management with a unique tool to tap into a massive organizational resource. Learning to leverage the creative thinking skills of every individual, regardless of their level, creates the sustainable competitive advantage every corporation is striving for." – Jim O'Neal... More

Balanced Organization: 5 Basic Elements

Corporate Capabilities (Water):

12 Breakthrough Ideas for the New Economy

Source: Harvard Economic Review Executive summary by Anastasia Bibikova.

The best ideas related to the practice of management. If you know somebody has used them, don’t try to repeat. Simply consider them, debate them and let them inspire your own thinking!...

2. Monopoly on Creativity: What is nowadays’ key economic resource? It was proved that only creative people can “reach the moon” and make the company flourish... More

9 Signs of a Losing Organization

  1. High Bureaucracy: bureaucratic organizational structures with too many layers; high boundaries between management layers; slow decision making; too close monitoring of things and subordinates; too many tools and documents discouraging creative thinking... More

How To Lead Creative People

By: Max DePree

  • Creative people need to work with others of equal competence... More

10 Ways To Murder Creativity

  • Ask for a 200-page document to justify every new idea... More

Creativity Sells

"Creativity" is the hottest buzzword in business today: Everybody wants to be creative. All companies are searching for any worthwhile innovation that captures the public's imagination and strengthens the company's brand.

Entrepreneurial Creativity

Entrepreneurial creativity is about coming up with ideas and converting them into innovative business activities. The creativity in the entrepreneur is combined with the ability to innovate, to take the idea and make it work in practice... More

Entrepreneurial Creativity (Ten3 Mini-course)

The Way Our Mind Works

Our brain is divided into two hemispheres, the left and the right, and each hemisphere specializes in different functions, processes different kinds of information, and deals with different kinds of problems.


The left brain works more with logic and analysis, the right works more with emotions and imagination. Intuitive, emotional, and creative work is performed by our right brain.

You must divide time between the left-brain and right-brain activity to achieve better creativity results. If you keep bouncing back and forth between creative and analytical activities, you'll get a headache and won't produce your best results. Analysis, evaluation and judgment get in the way of creativity. That's why in brainstorming sessions we suspend judgment while we generate ideas. Similarly, radical innovation project managers apply the loose-tight leadership technique to divide time between divergent and convergent thinking by their team members at different project stages.

The Jazz of Innovation

The improvisation-driven model for innovation project management doesn’t discard structure, just as there is a clear structure to good jazz. In innovation, this structure is created through roadmaps, guiding principles, business processes, systems and organizational charts. Strategic-planning and road-mapping processes cannot guarantee brilliant flashes of creative insight, but they can prepare minds and increase the odds that such flashes occur in real time. Thus structure, as chords do in jazz, serves as a basis for improvisation, experimentations, discoveries and innovation... More

The JAZZ of INNOVATION (Ten3 Mini-course)

Cross-Pollinate Ideas

Winning innovative solutions are inspired and developed in the process of cross-pollination of ideas, rather than narrowly focused search... More

Harnessing the Creative Power of Your Employees

Generate a corporate climate that encourages rule-breakers, iconoclasts and outside-the-box thinkers. "The best way to create value is to innovate your way ahead of the competition in order to create temporary monopolies where yours in the only show in town. You can do this by harnessing the creative power of your greatest asset, your people. The goal is to turn them into opportunistic entrepreneurs who are constantly looking for new ways of doing business."5

 Best Practices  Google: 10 Golden Rules

  • Encourage creativity. Google engineers can spend up to 20 percent of their time on a project of their choice. There is, of course, an approval process and some oversight, but basically we want to allow creative people to be creative. One of our not-so-secret weapons is our ideas mailing list: a companywide suggestion box where people can post ideas ranging from parking procedures to the next killer app. The software allows for everyone to comment on and rate ideas, permitting the best ideas to percolate to the top... More

Inspirational Leadership: 10 Roles

Inspirational leaders create an inspiring culture within their organization. They supply a shared vision and inspire people to achieve more than they may ever have dreamed possible. They are able to articulate a shared vision in a way that inspires others to act. They encourage entrepreneurial creativity and experimentation.

People do what they have to do for a manager, they do their best for an inspirational leader... More

 Case in Point  Toyota Production System (TPS)

Toyota’s global competitive advantage is based on a corporate philosophy known as the Toyota Production System (also known as Lean Manufacturing) aimed at systematic elimination of 7 wastes – overproduction, waiting, transportation, inventory, motion, over-processing, defective units – and the implementation of the concepts of continuous flow and customer pull. The system depends also on a human resources management policy that stimulates employee creativity... More

16 Ways to Avoid the Hassle of Commercializing University Technology

By: Terry Collison

Have no defined policy or procedure at all on commercializing university technology. Defining the groundrules, requirements, and procedures could cause a lot of debate and disagreement. Allow faculty members to be creative. (The university’s rights and responsibilities can always be figured out later if you need to.)... More


 Discover much more in the FULL VERSION of e-Coach

Creative Leadership...

How To Transform Your Business Into an Innovative Culture...

Freedom To Fail...

Letting the Best Ideas Win...

Harness the Power of Prototyping...

Groups and Creativity...

Techniques to Increase Group's Creativity...

Encourage and Train People...

Develop Entrepreneurial Staff...

The Fun Factor...

Finding the Right Balance Between Bureaucracy and Chaos...

Apply the 80/20 Rule...

Create an Abundance Mentality...

Challenging Assumptions...

Observing Disruptive People...

Tips for Challenging Assumptions...


Asking Effective Questions...

Four Problem Solving Techniques...

CPS: The Key Things to Keep in Mind...

Stepping Out Of Your Shoes...

Making Big Changes...

Systemic Thinking...

Systems Thinking...

Mutual Creativity in Business Partnerships...

 Case in Point  Dell Computer Corporation...

 Case in Point  Hewlett-Packard Way...

 Case in Point  General Electric...

 Case in Point  Toyota...

 Case in Point  BIG Project: IT-powered Brainstorming Sessions...

 Case in Point  Silicon Valley...




  1. The Art of Innovation, Tom Kelley

  2. Direct from Dell, Michael Dell with Catherine Fredman

  3. Jack: Straight from the Gut, Jack Welch with John A. Byrne. Executive summary by Soundview

  4. How To Kill a Team's Creativity, Sethi R., Smith D. and Park W., Harvard Business Review

  5. Improve Your Lateral Thinking: Puzzles To Challenge Your Mind, Paul Sloane

  6. Stories and Analogies,

  7. Entrepreneurial Creativity, Vadim Kotelnikov

  8. The Jazz of Innovation, Vadim Kotelnikov

  9. SMART Innovation, Vadim Kotelnikov

  10. Managing Radical Innovation, Vadim Kotelnikov

  11. Systemic Innovation, Vadim Kotelnikov

  12. Awake at the Wheel: Getting Your Great Ideas Rolling, Mitchell Lewis Ditkoff



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