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Keeping Eyes Open for
Inspiration
By:
IDEO |
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Develop
empathy
for diversified consumers' needs, even if
those consumers are very different from yourself, if you want to
anticipate their interests and needs. The best products embrace
people's differences...
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Customer-driven Innovation
Customer-driven innovation
is not a one-time event or a slogan, it's a philosophy
and a mindset. You should live this principle and
add more value for your customer
daily.
Observe people,
live your customers' life, watch how they use your product to learn what
works and what doesn't work. Encourage
experimentation
and
risk taking.
Involve everyone. Require every person, regardless of their position,
to spend time on customer contact and services activities. Help your
employees to understand the customer's needs by involving them in
listening to customer feedback
after a new product launch. Ask
all your employee to get on board with
value innovation. Ingrain
it in your operations so deeply that is becomes a part of DNA of your
company...
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Steve Jobs' 12 Rules of Success
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Innovate.
Innovation distinguishes a
leader
from
a follower. Say no to
1,000 things make sure you don't get on the wrong track or
try to do too much. Concentrate on really important
creations and radical innovation. Hire people who want to
make the best things in the world. You need a very
product-oriented culture, even in a technology company. Lots
of companies have tons of great engineers and smart people.
But ultimately, there needs to be some gravitational force
that pulls it all together...
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4 Entrepreneurial Strategies
By: Peter Drucker
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Changing the economic characteristics of the product, a market, or an
industry
– by creating utility, or
pricing, or adaptation to the customer's social and economic
reality, or delivering what represents true
value to the customer....
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Prototyping
"Quick
prototyping
is about acting before you've got the answers, about taking
chances, stumbling a little, but then making it right. Living, moving
prototypes can help shape your ideas. When you're
creating something new to the world, you can't look over your shoulder
to see what your competitors are doing; you have to find another source of
inspiration," says Tom Kelly from
IDEO...
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DOs and DON'Ts of a Successful Innovator
By: Peter Drucker
DOs
Start small – try
to do one specific thing...
DON'Ts
Don't undershoot, or
you will simply create an opportunity for competition...
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The Art of Innovation: 9 Truths
By: Guy Kawasaki
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Jump to the next curve. Too many companies duke it out on the
same curve. If they were daisy wheel printer companies, they think
innovation means adding Helvetica in 24 points. Instead, they should
invent laser printing. True innovation happens when a company jumps to
the next curve – or better still,
invents the next curve, so set your
goals high...
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Using Cross-Functional Teams
Successful innovation requires a seamless
integration of all elements in the product development process.
Firms which are successful in
realizing the full returns from their technologies and innovations are able to
match their technological developments with complementary expertise in other
areas of their business, such as manufacturing, distribution, human resources,
marketing, and customer relationships. To lead these expertise development
efforts,
cross-functional teams, either formal or informal, need to be formed.
These teams can also find new businesses in white spaces between existing
business units...
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