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New-to-the-World Product Development Creating New Market Categories to Become a Market Leader |
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By Vadim Kotelnikov, Founder, Ten3 BUSINESS e-COACH, 1000ventures.com
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"People don't pay for technology. They pay for the solution to their problems or for something they enjoy." – Dean Kamen |
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3 Strategies of Market Leaders The market leader is dominant in its industry and has substantial market share. If you want to lead the market, you must be the industry leader in developing new business models and new products or services. You must be on the cutting edge of new technologies and innovative business processes. Your customer value proposition must offer a superior solution to a customers' problem, and your product must be well differentiated... More Case Study Toshiba Toshiba’s approach is to develop strategic alliances with different partners for different technologies because a single company cannot dominate any technology or business by itself... More
Steve Jobs' 12 Rules of Success
The Art of Innovation: 9 Truths By: Guy Kawasaki
Fuzzy Front End The early stage of the radical innovation process is ripe with opportunity, but it is also devoid of many definitive facts. Due to its high degree of ambiguity, this development phase has become known as "the fuzzy front end."3... More Case in Point Silicon Valley Companies Adapted from Relentless Growth, Christopher Meyer Decide if your innovation portfolio has enough stretch:
The Importance of Being First-to-Market Being first in any market category is going to give you the edge – being the leader comes from being first. It's much easier to get into the mind of consumers first that try to convince people you have a better product or service than the one that did get there first. Improvements are always made to product/service inventions and innovations but the first in has a head start. Once you are the leader, a position mostly gained by being first, it is pretty hard for competitors to dislodge you, as long as you keep your products up to date and of comparable quality... More
Radical Innovation... Venture Planning... 10 Steps to Turning Your Ideas / Inventions Into Big Cash Wealth... The Five-Steps Methodology... Managing Radical Innovation Projects... Innovation Process: Diversion and Conversion of Ideas... Motivating Radical Idea Generation... Specific Mindset and Skill Requirements... Entrepreneurial Leadership... Value Innovation... The Power of Prototyping... The New Role of Prototyping... Market Learning... Keys to Successful Market Learning... Measuring Success... Case in Point Benefits of Business Process Management... Case in Point AT&T – Developing New Credit Card Service... Case in Point IDEO – a World's Leading New Product Design Company... Case in Point Joint Development of a Laser Printer by Canon and HP...
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