By: John Adair, the author of Effective Innovation: How to Stay Ahead of the Competition


  1. Take your main product or service and force fit a connection with each item on a list of random products, services or objects.

  2. Look for combinations between your organization and every other organization you come across. How could you collaborate with company XYZ to deliver a radical new offering to clients?

  3. What is the silliest thing you can put with your products or business? Start from there.

  4. Study how your customers use your products or services. What do they use them with? Is there a combination you could create which would make their lives easier?


Entrepreneurial Creativity (Ten3 Mini-course)              



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New Product Development

Customer-driven Innovation: 7 Practice Tips

Value Innovation

Why New Products Fail?

Shifting To New Approaches: 7 Reasons

6 Powerful Inventive Thinking Techniques

Keeping Eyes Open for Inspiration

TRIZ 40 Principles

New Product Design

New-To-The-World Product Development

Radical Innovation

Radical Project Management (RPM)


5 Rules of Creative Thinking

Lateral Thinking

Thinking Outside-the-Box



Advanced Systematic Inventive Thinking


E-book by Dr. Roni Horowitz

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Challenging Assumptions

"Why? What If?" Questions

Entrepreneurial Creativity

Be Different and Make a Difference!

4 Pillars of Entrepreneurial Creativity

The Tao of Entrepreneurial Creativity

7 Sources of Entrepreneurial Opportunities

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