Take your main product or service and
force fit a connection with each item on a list of random products,
services or objects.
Look for
combinations between your organization and every other
organization you come across. How could you collaborate with company
XYZ to deliver a
radical
new offering to clients?
What is the silliest thing you can put with your products or business?
Start from there.
Study how your customers use your products or services. What do they
use them with? Is there a combination you could create which would
make their lives easier?