Entrepreneurial Creativity Defined
Entrepreneurial creativity is about coming up
with innovative ideas and turning them into value-creating profitable
Entrepreneurial creativity =
Be Different and Make a Difference!
Case in Point
In Silicon Valley, companies
challenge the status quo
out-of-the-box thinking mixed with pragmatic business judgment...
Case in Point
Ford Motor Company
Ford Motor Company has been leading the automotive industry in design
innovation for more than 100 years. In their basic corporate value
statement, Ford Motor Company writes, "Our business is driven by our
creativity, resourcefulness, and
Continuous Innovative Activity
is a continuous activity for the
entrepreneur, always seeing new ways
of doing things with little concern for how difficult they might be or
whether the resources are available. But the creativity in the entrepreneur
is combined with the ability to innovate, to take the idea and make it work
in practice. This seeing something through to the end and not being
satisfied until all is accomplished is a central
motivation for the entrepreneur. Indeed once the project is accomplished
the entrepreneur seeks another 'mountain to climb' because for him or her
innovation are habitual, something that he or she just has to keep on
doing," says Bill Bolton, the author of
The Entrepreneur in Focus: Achieve Your Potential.
This is why
entrepreneurs, disturb markets,
chaos', and can challenge large established businesses.
Ask Searching Questions
Searching questions can
discover new opportunities,
uncover the roots of a problem, and
creative solutions to it.
Open your mind to what is possible.
Asking searching questions starts with challenging assumptions. If you do
check assumptions you cannot be good at asking searching questions.
Ask also your customer what they want
and find common themes in response to your questioning.
The asking of searching questions should be
done continuously by all levels of your organizations, but especially by
Creative thinking is an intense social
activity. You need a stimulus and information
input of other people's minds to be a great creative thinker...