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Vadim Kotelnikov

Composed by: Vadim Kotelnikov

Inventor and Founder


Ten3 Business e-Coach






























Values being created

"Nearly 100% of innovation – from business to politics – is inspired not by "market analysis" but by people who are supremely pissed off by the way things are." – Tom Peters

SMART INNOVATION (Ten3 Mini-course)"The perfect computer has been developed. You just feed in your problems and they never come out again." – Al Goodman

Targeted market

"An idea that is not dangerous is unworthy of being called an idea at all."  – Oscar Wilde

"I like nonsense – it wakes up the brain cells." – Dr. Seuss

"A conference is a gathering of important people who singly can do nothing, but together can decide that nothing can be done." – Fred Allen

Brief history

"Heavier-than-air flying machines are impossible." – Lord Kelvin, President, Royal Society, 1895

"Who the hell wants to hear actors talk?" – H.M. Warner, Warner Brothers, 1927

"Computers in the future may weigh no more than 1.5 tons." – Popular Mechanics, forecasting the relentless march of science, 1949

"The Internet? We are not interested in it." – Bill Gates, 1993

Milestones completed and future plans

"If at first the idea is not absurd, then there is no hope for it." – Albert Einstein

"All great discoveries are made by mistake." – Young's Law

"Everything that can be invented has been invented." – Charles H. Duel

Innovation Management Team

"Few great men would have got past personnel." – Paul Goodman

"Since we live in age of innovation, a practical education must prepare a man for work that does not yet exist and cannot yet be clearly defined." – Peter Drucker

"The leaders say: "Let's be more innovative." The staff says: "Bravo. When do we start?" The mid-level managers say: "Wait a minute, let's think about that. What about… and …? Have you REALLY thought it through? Does this mean I have to change?"" – Claude Legrand

Growth Strategy


"I can't understand why people are frightened of new ideas. I'm frightened of old ones." – John Cage

"If you understand it, it's not innovation." – Vadim Kotelnikov

"If facts conflict with a theory, either the theory must be changed or the facts." – Benedict Spinosa

Operational plan

"Good artists copy, great artists steal." – Pablo Picasso

"The secret to creativity is knowing how to hide your sources." – Albert Einstein

"The secret to inventiveness is doing many diverse tings at a time – continually and chaotically." – Vadim Kotelnikov

"The ultimate inspiration is the deadline." – Nolan Bushnell

Development risk

"The human mind treats a new idea the same way the body treats a strange protein; it rejects it." – P.B. Medawar

Risk management strategy

"We all agree our theory is crazy, but is it crazy enough?" – Niels Bohr

"The best way to kill creativity in a team is letting the boss speak first." – Victoria Holtz

Growth risk

"The more you measure and motivate based on innovation, the less likely you will have a truly innovative culture." – Stephen Shapiro

Risk management strategy

"If you're not failing every now and again, it's a sign you're not doing anything very innovative." – Woody Allen

"The way to succeed is to double your failure rate." – Thomas J. Watson

Other risks

"No one except lucky owners of coffee grounds can predict the future." – Vadim Kotelnikov

"Inside every small problem is a large problem struggling to get out." – The Schalkner Converse to Hoare's Law of Large Problems

Risk management strategy

"To err is human, but to really foul things up you need a computer." – Paul Ehrlich



"Consistency is the last refuge of the unimaginative." – Oscar Wilde

"People buy more weight loss books/diets (tools) than all other books, yet people are fatter than ever. Why? Most diets do not address the psychological reasons (mindset) for eating. The same holds true for innovation." – Stephen Shapiro

"The use of solar energy has not been opened up because the oil industry does not own the sun." – Ralph Nader


"Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats." – Howard Aiken

Marketing strategy

"Everything popular is wrong." – Oscar Wilde

"You can have any color you want, as long as it's black." – Henry Ford

"It is difficult to produce a television documentary that is both incisive and probing when every twelve minutes one is interrupted by twelve dancing rabbits singing about toilet paper." – R. Serling

Funds Required and Uses

"Nothing ever get build on schedule or within budget." – Cheops's Law

"Under budgetary pressure (arbitrary or not) it is truly remarkable how many options one discovers one can do without." – James R. Schlesinger

"The greater the funding, the longer it takes to make the mistake." – Murphy's Law

Financial Projections

"I think there is a world market for maybe five computers." – Thomas Watson, Chairman of IBM, 1943

"To make a million, start with $900,000." – Morton Shulman

Discover much more!

Inspirational Business Plans

Successful Innovation


6 Barriers To Creative Thinking and Innovation

Innovation vs. Operations

The Art of Innovation: 9 Truths

Customer-driven Innovation

Value Innovation

Innovation Management

The Jazz of Innovation

Leading Innovation

Radical Project Management (RPM)

SMART INNOVATION (Ten3 Mini-course)         


Six SMART & FAST Ten3 Mini-courses

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