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Customer-Driven Innovation is not a
one-time event. It's a philosophy, a mindset, and a habit. You
should live this principle daily if you wish to keep creating an
innovative
customer value, developing attractive
product designs, and ultimately win the
value innovation competitive game.
-
Observe people to
understand hidden and
unarticulated customer needs.
-
Live your customer's life,
"walk a mile in the shoes of your customer".
-
Involve everyone, require
every person, regardless of their position, to spend time on
customer contact and
services activities. Ask all your employee to get on
board with customer-driven
innovation
and
value innovation. Encourage
experimentation and
risk taking.
Jazz of Innovation: 11 Practice Tips
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Involve customers in
testing the
prototype of your
new product.
-
Help
your employees to understand the customer's needs
by involving them in
listening to customer feedback
after a new product
launch.
-
Watch
how the customers use your product to learn what
works and what doesn't work.
-
Ingrain customer-driven innovation in your
corporate culture
and operations so deeply that is
becomes a part of DNA of your company.
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