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Vadim Kotelnikov

By: Vadim Kotelnikov

Inventor and Founder


Ten3 Business e-Coach




Customer-Driven Innovation is not a one-time event. It's a philosophy, a mindset, and a habit. You should live this principle daily if you wish to keep creating an innovative customer value, developing attractive product designs, and ultimately win the value innovation competitive game.


  1. Observe people to understand hidden and unarticulated customer needs.

  2. Live your customer's life, "walk a mile in the shoes of your customer".

  3. Involve everyone, require every person, regardless of their position, to spend time on customer contact and services activities. Ask all your employee to get on board with customer-driven innovation and value innovation. Encourage experimentation and risk taking.

Jazz of Innovation: 11 Practice Tips

  1. Involve customers in testing the prototype of your new product.

  2. Help your employees to understand the customer's needs by involving them in listening to customer feedback after a new product launch.

  3. Watch how the customers use your product to learn what works and what doesn't work.

  4. Ingrain customer-driven innovation in your corporate culture and operations so deeply that is becomes a part of DNA of your company.


Discover much more!

Creating Customer Value

Customer Care

Value Innovation

Listening To Customers

Customer Partnership

Product Innovation

Shifting To New Approaches: 7 Reasons

Why New Products Fail?

Observing People

New Product Development

New-to-the-World Product Development

Trend Spotting Tips

Innovation Practice Tips

Tips for Fostering Combinations



Six SMART & FAST Ten3 Mini-courses

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