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Vadim Kotelnikov

By: Vadim Kotelnikov

Inventor and Founder


Ten3 Business e-Coach




"Innovation is not the product of logical thought, although the result is tied to logical structure." Albert Einstein


The Jazz of Innovation Vadim Kotelnikov Strategic Alignment Innovation Process Cross-functional Teams Creative Chaos Environment Challening Assumptions Intellectual Cross-pollination Experimentation Freedom to Fail Innovation Metrics The Fun Factor Rewarding Idea Generation The Jazz of Innovation: 11 Practice Tips 1000ventures.com Ten3 Business e-Coach (full version)


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The Jazz of Innovation

Strategic Alignment

Establishing Guiding Principles

Creative Chaos Environment

New Product Development

Keeping Eyes Open for Inspiration

DOs and DON'Ts of a Successful Innovator

6 Inventive Thinking Techniques

TRIZ 40 Principles

New Product Design


Corporate Innovation Management System

Organization and People

Innovation Process

Innovation Metrics

Innovation-friendly Organization

Innovation-friendly Culture

Inspiring Culture

5 Strategies for Creating a Culture of Questioning

Freedom to Fail

Stupid Failure vs. Noble Failure

Turning Failures To Opportunities

Innovation Strategies

Strategic Innovation

Technology Innovation

Spotting Trends

Idea Management

Cross-pollination of Ideas

Creativity Management


Asking Searching Questions

Corporate Leader

Leading Innovation

Leadership-Management Synergy

The Jazz of Innovation

  1. Provide strategic alignment. Create an inspiring vision and launch a crusade. Link the innovation strategy with corporate vision, goals, objectives, and strategy. Develop a strategic innovation roadmap to choose and do the right things.

  2. Define the innovation process publicly. Rapid innovation requires an effective innovation process. Help people understand how they fit into the system as a whole. Document your innovation process explicitly via maps and charts, and communicate it implicitly by words and practice.

  3. Build cross-functional expertise to harness the power of diversity and discover synergies. Develop cross-functional individuals. Shuffle portfolios. Establish diverse cross-functional innovation teams.

  4. Establish a creative chaos environment to inspire creativity and trigger accidental discoveries. Encourage improvisation and wild play. Find the right balance between order and chaos.

  5. Challenge assumptions. Think outside-the-box. Ask searching questions "Why?" and "What If?" to identify hidden problems and opportunities. Keep eyes open for inspiration. Brainstorm every day.

  6. Cross-pollinate. Incorporate a wide range of styles, skills, and perspectives to inspire and develop winning innovative solutions. Encourage comments and ideas. Inspire advocates and critics. Invite outsiders experts, customers, suppliers, partners. Change hats to generate and evaluate ideas.

  7. Reward idea generation. People want to know their ideas make a difference. Recognition and rewards motivate and encourage people to participate and make quality contributions. They also demonstrate management commitment to the innovation program and to the employees.

  8. Experiment to pursue opportunities, acquire new skills, learn from feedback and discover new opportunities. Create prototypes to visualize and test your ideas, inspire new ideas, and sell your ideas to your sponsors and peers.

  9. Allow freedom to fail. Failure provides a great learning opportunity and should be viewed as a very lifeblood of success. Learn from failures,  regroup, and start again more intelligently.

Failure as a Stepping Stone To Success

  1. Measure the progress to take a corrective action and accelerate the pace of ideas to implementation.

  2. Make business fun to make people excited about what they are doing, working as a team, and tackling new challenges.

The JAZZ of INNOVATION (Ten3 Mini-course)



How To Prevent Innovation: 10 Tips

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