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The Tao of Effective Brainstorming |
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YANG (active, aggressive side).
Divergent thinking phase: attacking the problem with a lot of new, often wild ideas
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YIN (passive, accepting side).
Convergent thinking phase: analyzing and evaluating the proposed solutions and arriving at
the best conclusion.
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Three Parts of the Brainstorming
Session |
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Problem identification
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Idea generation
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Idea selection
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How
To Run a Brainstorming Session |
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Define the problem.
And start brainstorming, "Wouldn't it be great if..."
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Clarify the objective.
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Have a brief warm-up session, using a
common problem or object
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Brainstorm as many ideas as possible in a
short time-frame. Encourage
cross-fertilization. Allow time for silent
reflection. When the group seems to have exhausted its ideas, ask them
for ten more. Record and display all ideas. Make sure that no critical
remarks are made.
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Ask the group to identify any assumptions
they hold.
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Establish criteria for selecting the
feasible ideas.
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Choose the best idea.
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Evaluate the idea you
chose.
Reverse brainstorm
to
identify the failure
risks, or use
the Six Thinking Hats tool
for a more complete analysis.
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Why
Brainstorming?
Brainstorming
is the
best-known and widely used team-based creative problem
solving and
creative thinking technique. One major reason why brainstorming is useful is that it helps
to free us from 'fixed ideas'.
Lessons from IDEO:
Keeping Eyes Open for
Inspiration
Lessons from IDEO:
Trent Spotting Tips
Creating a Sustainable
Culture of
Innovation
8-Step Process
10 Brainstorming Rules
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Set
directions.
Describe the situation and
define the problem. Help people to understand the problem to be
solved and clarify the objectives.
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Involve
everyone. Encourage
everyone to contribute. Celebrate
diversity.
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Encourage cross-fertilization.
Build on each other. Let others' ideas
take you somewhere else.
Combine,
synergize, and improve upon
ideas...
More
The Jazz of Innovation:
11 Practice Tips
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