Jazz of Innovation

Perfect Brainstorming

A Team-Based Creative Thinking Technique


We don't just teach we inspire!


We help you change the world!

Vadim Kotelnikov

Composed by: Vadim Kotelnikov

Inventor and Founder


Ten3 Business e-Coach


The Tao of Effective Brainstorming

  1. YANG (active, aggressive side). Divergent thinking phase: attacking the problem with a lot of new, often wild ideas

  2. YIN (passive, accepting side). Convergent thinking phase: analyzing and evaluating the proposed solutions and arriving at the best conclusion.

Three Parts of the Brainstorming Session

  1. Problem identification

  2. Idea generation

  3. Idea selection



How To Run a Brainstorming Session

  • Define the problem. And start brainstorming, "Wouldn't it be great if..."

  • Clarify the objective.

  • Have a brief warm-up session, using a common problem or object

  • Brainstorm as many ideas as possible in a short time-frame. Encourage cross-fertilization. Allow time for silent reflection. When the group seems to have exhausted its ideas, ask them for ten more. Record and display all ideas. Make sure that no critical remarks are made.

  • Ask the group to identify any assumptions they hold.

  • Establish criteria for selecting the feasible ideas.

  • Choose the best idea.

  • Evaluate the idea you chose. Reverse brainstorm to identify the failure risks, or use the Six Thinking Hats tool for a more complete analysis.


Why Brainstorming?

Brainstorming is the best-known and widely used team-based creative problem solving and creative thinking technique. One major reason why brainstorming is useful is that it helps to free us from 'fixed ideas'.

Lessons from IDEO: Keeping Eyes Open for Inspiration

  • Make brainstorming a religion, practice it every day, weave it into the cultural fabric of your organization... More

Lessons from IDEO: Trent Spotting Tips

  • Brainstorm like crazy... More

Creating a Sustainable Culture of Innovation

8-Step Process

  • Find the Seeds: Invite selected customers/clients to a series of brainstorming sessions... More

10 Brainstorming Rules

  1. Set directions. Describe the situation and define the problem. Help people to understand the problem to be solved and clarify the objectives.

  2. Involve everyone. Encourage everyone to contribute. Celebrate diversity.

  3. Encourage cross-fertilization. Build on each other. Let others' ideas take you somewhere else. Combine, synergize, and improve upon ideas... More

The Jazz of Innovation: 11 Practice Tips

The JAZZ of INNOVATION (Ten3 Mini-course)

 Discover much more!


10 Brainstorming Rules

Creative Problem Solving (CPS)

Challenging Assumptions

Thinking Outside-the Box

Asking Searching Questions

80/20 Principle

6 Thinking Hats


Be Different and Make a Difference!

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10 Secrets of Creativity

Unlocking Your Creativity

Lateral Thinking

Creative Thinking Tips

Entrepreneurial Creativity

Keeping Eyes Open for Inspiration

Value Innovation

6 Powerful Inventive Thinking Techniques


Managing Creativity In Your Organization

Creative Chaos Environment

Idea Management

The Jazz of Innovation

11 Practice Tips

Creative Chaos Environment

Innovation-friendly Organization

6 Barriers To Creative Thinking and Innovation

Inspiring Culture

Intellectual Cross-pollination

Leveraging the Power of Diversity

The Fun Factor

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Successful Innovation

Humorous Business Plans

How To Succeed In Innovation

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Six SMART & FAST Ten3 Mini-courses

535 powerful Ten3 slides  ►  Click here!