Product Innovation

Advanced Systematic Inventive Thinking (ASIT) Technique

Thinking Within a Focused and Constrained Environment To Come Up With Practical, Ultra-creative Ideas

Adapted from Advanced Systematic Inventive Thinking (ASIT) Technique by Roni Horowitz

"When you stick to conventional methods, you get conventional results." Roni Horowitz


Advanced Systematic Inventive Thinking (ASIT) Technique

Developing New Products: Six Powerful Thinking Tools

  1. Sacrifice: Remove an important part of your product and try to find a new value for the invalid product... More



Advanced Systematic Inventive Thinking


E-book by Dr. Roni Horowitz


Click here!



 Inspirational Business Plan

Successful Innovation

Milestones Completed and Future Plans: "Once we rid ourselves of traditional thinking we can get on with creating the future." James Bertrand... More




The Danger of Categorization

"It's a pity nature isn't divided into the same categories as universities."

We need categories to be able to handle the huge amount of information we use and control.

That's why we have a hierarchy of folders and files in our computer, and that's why universities are categorized into faculties and departments. Categorization helps you, but can also prevent you from using what you know about one field in another.

There is a well known problem in education called the transference problem. If you teach something in one context, students most likely will not be able to use that knowledge in another6 and build synergies.

A rigid budget system is also organized hierarchically according to categories. Even individuals unconsciously create a budget system.

In one of their experiments K&T found that if a person purchases theater tickets at say, $100 and accidentally loses them, he will NOT buy new tickets. But if that person lost $100 he would still go and buy the theater tickets on the same day.

The explanation is that after purchasing the tickets, the money already "belongs" to the theater budget. When lost, new tickets are not purchased because the "theater budget" has been spent.

When losing $100, the money had not yet been "assigned" to a certain budget category, so the theater budget is still available.

When solving problems we also use a categorization system to help us deal with the vast amount of data involved. For example, we make an almost automatic distinction between what's relevant to the problem and what's not.

The problem is that some information may not seem relevant to the PROBLEM, but may be highly relevant to the SOLUTION.

Entrepreneurial Creativity (Ten3 Mini-course)

Smart & Fast Ten3 Mini-course Learn & Teach

  Entrepreneurial Creativity

75 slides + 75 half-page executive summaries

 See contents    Instant download!      Buy now!


Discover much more!

New Product Development

6 Inventive Thinking Techniques

Why New Products Fail?

Shifting To New Approaches: 7 Reasons

New-To-The-World Product Development

7 Sources of Entrepreneurial Opportunities

Trend Spotting Tips

Tips for Fostering Combinations

Keeping Eyes Open for Inspiration

TRIZ 40 Principles


Test Marketing Your New Product

New Product Design

Observing People


  Ten3 Design  

Wisdom Products     Humorous Products




Six SMART & FAST Ten3 Mini-courses

535 powerful Ten3 slides  ►  Click here!